Transform your organization through customer-obsessed innovation and unlock measurable productivity gains. This immersive training experience blends the 25 Laws of Customer Obsession with case studies, real-world simulations, and hands-on exercises to help you lead with confidence.
4 Sessions
September | October 2025
VIRTUAL
The DNA of Strategic Customer Obsession
Build Your True Competitive Advantage


Program Benefits
Discover the advantages of joining our program and enhance your experience with us.
Learn What Works
Discover real strategies from Amazon, Apple, Netflix, Disney, and Google - organizations that lead with customer obsession and innovation.
Master Execution
Gain practical skills in journey mapping, feedback loops, and agile implementation.
Accelerate Career Growth
Participants with strong strategic skills are 1.8x more likely to be promoted within 18 months.
Deliver Measurable Results
Companies applying these strategies report:
23% higher revenue per customer
32% faster decision-making cycles
15% increase in employee engagement
Confidence in Action
Learn through case studies, peer-based learning, and simulation exercises.
Your Innovation Plan
Build your personal 48-point innovation readiness roadmap.
Capstone Project
Complete a final project to strengthen your career credibility and join a network of cross-industry Innovation Champions.


Program Fees
Registration & Materials: $150 (non-refundable)
Virtual Program Fee: $450
Total Investment: $600 per participant
*50% refund available if cancellation occurs 15 business days before the class start date.
What you Receive
Each participant receives:
The DNA of Customer Obsession Book
Quick Reference Guide to the 25 Principles
Leadership Self-Assessment & Growth Plan
Certificate of Completion
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